A typography-driven motion piece focused on a strong visual hook, clear rhythm, and bold, eye-catching imagery.
The project explores how motion can enhance typography to capture attention from the very first seconds, gradually building intensity through shifts in composition and visual density. Rhythm is established through the interplay of large headline elements and repeating typographic patterns, creating a sense of flow and energy.
A vibrant color palette combined with high-contrast compositions reinforces key moments and shapes a memorable visual identity.
Landing Project #1
Scvot typography. Promo video.
Start
Keyword
Middle
Hook
Final
Logo appears
Landing Project #2
From Zero to Hero: GameDev Roadmap.
A major conference that will lift the veil on the magical worlds of game development.
Logo animation:
RESEARCH & IDEAS
The visual identity draws inspiration from retro 16-bit games, reinterpreted through a modern typographic approach. The focus was on combining the clarity of classic game interfaces with contemporary motion design principles to create a clean and readable system.
The key idea was to build a visual language that not only references gaming aesthetics but also feels interactive through rhythm, timing, and structured movement.
The logo, created from scratch as a central visual hook, embodies two core emotions — excitement and anticipation of growth — establishing the tone and driving immediate engagement.
CONCEPT
A motion design project created for a GameDev conference aimed at beginners and aspiring professionals entering the industry.
The concept is built around accessibility, energy, and a clear visual language that guides the viewer through the idea of growth — from first steps to a professional level.
The animation is structured as a gaming experience, where the progression, pacing, and interaction serve as key tools for conveying the idea.
Concept
The project’s objective was a complete rebranding and reimagining of the visual identity. We identified the key idea behind the transition from SMUGA to STRIGA -from a utilitarian brand to a studio with a premium positioning and its own philosophy.
Animation:
The animation was created using both standard After Effects tools and additional plugins to achieve smooth line reveals and controlled shape fills. The system was designed to adapt across multiple logo formats and was rendered at 60 FPS to enhance fluidity, precision, and a premium feel. This approach emphasized elegance and visual refinement throughout the motion. The stage was then successfully completed with sound design integration, reinforcing the overall rhythm and impact of the piece.
Research and Conceptual Framework
At this stage, the brand’s conceptual framework was established:
the line’s symbolism, the idea of “slicing through space,” and the transition from chaos to structure. This served as the foundation for subsequent visual decisions.
Landing Project #3
Smuga to Striga. Rebranding.
The Final System
We have developed a cohesive visual identity for STRIGA—from the logo to the brand’s tone of voice. The project marked the company’s transition from a manufacturing model to a studio focused on the value and meaning of its products.
Calmia - mental app
Details:
Keyframes:
The result is a concise and emotionally balanced visual, tailored for the digital environment and UX perception.
Motion
Main shapes
Typography
Blur + smoothness
Numbers + text
Shapes + Effects
The task was to develop a brand identity and logo animation for a digital product in the mental health sector. The main focus was to convey a range of emotional states through minimalist graphics and subtle motion.
The concept is based on four states: calm, ease, happiness, and balance. They exist on equal footing and interact with one another, creating a sense of wholeness and inner stability.
The animation is structured as a short storytelling sequence: from isolated elements to their synchronization and joint movement within a unified system. The logo emerges as the result of this interaction, reflecting the idea of the harmonious coexistence of these states.
A short-form social video designed for Reels and TikTok that explores the problem of chaotic content production. The concept is based on a superhero agency that rescues brands from the absence of strategy and transforms disorder into structured communication.
Concept
Idea & Storytelling
A short-form social video designed for Reels and TikTok that explores the problem of chaotic content production. The concept is based on a superhero agency that rescues brands from the absence of strategy and transforms disorder into structured communication. A custom 3D scene was created to enhance depth, atmosphere, and overall visual dynamism of the piece.
Typography becomes the main storytelling tool — highlighting mistakes and weak points in communication. The background visuals reinforce instability and overload, creating a sense of controlled disorder.
The turning point occurs when strategy is introduced. Visual elements begin to align, transform, and form a unified system. Chaos transitions into structure, emphasizing the power of strategic thinking in content creation.
Landing Project #4
DC Agency. Promo-video.
Animation & Rhythm
The animation is built on a shift of states: from chaotic, overloaded motion supported by reactive typography, to a structured and confidently paced rhythm that resolves at a defined final moment of the video.
Final Outcome
A vertical motion design piece optimized for social platforms that communicates a clear narrative about the importance of strategy in content creation. It demonstrates how chaotic, unstructured content loses impact, while a systematic approach brings clarity, consistency, and stronger results.
